Comparing Ads

Ob. look for two ads one from the 60´s and the other from the XXI century.

We look for a cigars brand called lucky strike.

This is the  one that we chose from the 60´s, in the ad we can see a woman Amelia Earhart the first one that tried to do the first air travel around the world. The intended audience is woman that want to succeed in their life and nervous and stressed people that waited for amelia at the image shows "nothing else couldnt help them more to calm their nerves and anxiety than L.S. cigarettes", the stereotype that we can see is a heroic woman, the relation in ad/time that is crearly portrayed in the image is that in that time the cigarette was supossed to don't have health risk as the ad said "No throat irritation-no cough".

The intended audience of this one is any people that os over 18.To continue this is the ad from the actual times what we can say is that is more abstract than the other one, the most important difference between the two ads is that this one is against selling the product, how can i explain this, the goverment forces the companies to put in their ads or ciagerette boxes that they produce many diseases like cancer, so they are promoting it but at the same time they have to tell that what they are sealing is risky to the health.